Branding with colour: how painting enhances identity

The importance of colour in enhancing your brand’s overall identity.

In the world of business, first impressions matter. The visual appeal of your commercial space plays a pivotal role in shaping the perception of your brand. Beyond logos and marketing materials, the colour palette you choose for your office or storefront can significantly impact how clients, customers, and employees perceive your company. This is where the art of commercial painting steps in, providing a unique opportunity to enhance your brand’s identity and create a lasting impression.


Green and grey exterior painting done for Chevron Glass Adelaide

Chevron Glass’s exterior building carefully painted by the professional team at Star Painters Adelaide


The psychology of colour in corporate branding

Colour psychology is a well-established field that explores the emotional and psychological effects of colours on human behaviour. When applied strategically, colours can evoke specific feelings, influence decision-making, and communicate the values of a brand. In the context of commercial spaces, the right colour scheme can reinforce your brand identity, creating a cohesive and memorable experience for anyone who walks through your doors. It will also improve the likelihood of your brand being remembered and coming to mind in  relevant situations. 


Establishing a strong first impression

Picture a sleek and modern corporate office with a sophisticated blend of neutral tones. The calm and professional atmosphere exudes confidence and reliability, making clients feel secure in their choice to engage with your business. On the other hand, vibrant and energetic colours in a retail space can create a lively and dynamic environment, encouraging customers to explore and engage with your products.

The exterior of your commercial property is equally crucial in making that all-important first impression. A well-maintained and thoughtfully painted exterior not only enhances curb appeal but also communicates a sense of professionalism and attention to detail.


Customisation for unique branding

One of the key benefits of commercial painting is the ability to customise the space to reflect your brand’s unique identity. Murals, accent walls, and creative colour combinations can be used strategically to convey the essence of your business. For instance, a company focused on environmental sustainability might incorporate earthy tones and nature-inspired artwork to emphasise its commitment to eco-friendliness.


wide shot of Kart Mania's Adelaide location

Kart Mania’s exterior painted by the professional team at Star Painters Adelaide


The practicalities of commercial painting

Branding with colour is not only about aesthetics; it’s also about durability and practicality. Commercial spaces experience higher foot traffic and are subject to greater wear and tear than residential areas. Professional commercial painting services understand the unique demands of high-traffic environments and use high-quality, durable paints that can withstand the rigours of daily use, ensuring a long-lasting and impactful visual representation of your brand.



In the competitive business landscape, where every detail matters, commercial painting emerges as a powerful tool for enhancing your brand’s identity. From establishing a strong first impression to aligning with brand values and fostering a positive internal atmosphere, the impact of colour on a commercial space is profound. By investing in professional commercial painting services, like Star Painters Adelaide, businesses can transform their physical environments into dynamic reflections of their brand, leaving a lasting impression on clients, customers, and employees alike. As the brush meets the canvas of your commercial space, it’s not just paint—it’s the vibrant expression of your brand identity.


If you’re looking for a professional, high-quality painter to revamp your space or give it a much-needed freshen up, get in touch with our friendly staff at Star Painters today. 

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